There are multiple ways to interpret data pointing to relative decline in mobile web usage. There is evidence of massive consolidation around a few key app behaviors vs general web usage on mobile devices but it also seems that evidence of the death of the mobile web is probably exaggerated or at least premature. If app usage of facebook, video, audio and messaging services are stripped out the picture becomes more interesting. As the baseline mobile web experience improves on high traffic sites, the incentive to install “yet another app” for an infrequent yet important use case diminishes. This will be interesting to watch